If you haven't heard Warby Parker's startup story, this is well worth your time. This is a short, 25 min interview with two of the co-founders. I have always wondered about the origins of the name, Warby Parker, and assumed they were VC funded from the start. The founders actually bootstrapped their first 18 months, and still found a creative alternative for funding, after using their own cash, rather than giving up equity.
Super cool, and classic, entrepreneur story about a group of guys that set out to solve a problem.